STL Tones — Simplified Dashboard
STL
Tones
Simplified Dashboard
Enter your password to continue
Unlock Dashboard
Loading data…
STL
Analytics
Simplified Dashboard
—
↻ Refresh
Sign out
Trial → Paid Conversion
—
30-day rate (excl. today & yesterday) · conversions ÷ signups from 10 days earlier (lag-adjusted)
—
Signups (lag)
—
Converted
Product Activation Rate
—
30-day rate (excl. today & yesterday) · trial signups who opened the plugin within 24 hours
—
Signups
—
Activated
Churn Rate
—
30-day rate (excl. today & yesterday) · subscribers who cancelled in this window
—
Active subs
—
Cancelled
Free Trial → Paid Conversion Rate
Daily conversion rate over the last 60 days (excluding today and yesterday) — each day's % = conversions that day ÷ trial signups from 10 days earlier
—
60-day avg
Product Activation Rate
Daily % of trial signups who activated the plugin within 24 hours — last 60 days (excluding today and yesterday)
—
60-day avg
Churn Rate
Daily cancellations as % of active subscribers at the start of each day — last 60 days (excluding today and yesterday)
—
60-day avg