STL Tones — Dashboard
STL Tones
Analytics Dashboard
Enter your password to continue
Loading…
Activation Funnel Dashboard
Product
Free Trial Signups · Today
New Shopify free trial orders
7 days
30 days
Activated · Today
Signed up & activated within 24 hours
7 days
30 days
30-Day Rate
activated
Today's rate
7-day rate
Not Activated · Today
Signed up but haven't opened the plugin yet
7 days
30 days
Avg. Time to Activate
Median hours from signup to first activation
Same-day
Day 2+
Signups vs Activations — 30 Days
new signups this period
Signups
Activated
Not yet
Activation Rate — 30 Days
30-day average rate
Activation Rate by Product — 30 Days
Daily activation % for AmpHub, ToneHub & ControlHub
AmpHub
ToneHub
ControlHub
Loading…
Success Metrics Scenario Modeller
Free Trials
New free trial sign-ups
per month
Activated
Opened plugin within 24h
rate
Trial → Paid
Converted to paid
of all trials
Direct Paid
Returning customers
via checkout
Renewals
Via account page
renewal system
Baseline net / month
Adjust Scenarios
Activation Rate
Baseline:
−90%
+90%
Trialists who open the plugin within 24h — higher activation correlates strongly with paid conversion.
Trial → Paid Conversion
Baseline:
−90%
+90%
Monthly Churn Rate
Baseline:
−90%
+90%
Quick Scenarios
Subs · Dec 2026
scenario
Baseline:
New Paid / Mo
scenario
Baseline:
Churned / Mo
scenario
Baseline:
ARR
scenario
Baseline:
Net / Month
scenario
Baseline:
Monthly Projection — Rolling 9 Months
Month Active Subs Trial Conv. Direct + Ren. Total New Churned Net
Activation Impact
+0
Additional EOY subscribers from improving the % of trialists who activate within 24h
Conversion Impact
+0
Additional EOY subscribers from improving what % of trialists convert to paid
Churn Impact
+0
Additional EOY subscribers retained by reducing the monthly cancellation rate